Winning framework for running demo calls and creating project propositions

At the demo call, a potential customer decides whether to buy your service or not. He might “take time to think about it,” but the deal depends on the demo call and project proposition.

That’s why this call is of crucial importance.

In this article, we’ll see a framework for demo calls and project propositions that has closed over $1.5m in sales so far and helped me build and sell a high six-figure agency.

I played with multiple demo calls and project proposition formats, and the one I’m going to show you proved to be the best.

It helped me close $5-10k/mo deals with a success rate of around 20%. If the prospect was highly relevant and qualified, the demo-to-paid-client conversion rate was even around 40%.

Let me show you my secret sauce.