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- How to Create Video Sales Letter That Converts [Proven Formula]
How to Create Video Sales Letter That Converts [Proven Formula]
In this article, I'll show you the proven VSL structure and formula I use in my agencies that deliver great results
Ugi Djuric
August 27, 2024
A video sales letter (or VSL, in short) is a form of video in which we try to convince people to take an action we want them to.
As a Lead Generation Agency founder, there are many ways you can leverage VSL:
You can use them on your homepage (my favorite)
You can use them in your outreach campaigns
You can create VSLs as part of your service
The possibilities are endless.
But as with everything else, 99% of VSLs out there are crap.
In this article, I’m about to show you my best-performing VSL structure. Believe me, I tested dozens of VSL forms.
Don’t expect me to show you a magic trick that’ll convert 50% of the people who watch your VSL.
No one can be that convincing.
But you’ll end up with something that will convert at about 3-5%.
Not pretty bad.
Now let me show you how to create video sales letters that convert.