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Everything you need to know about testimonials as a lead generation agency
In this guide, I show you everything you need to know about testimonials. How to collect them, record them, write them, and use in your sales and marketing activities.
Ugi Djuric
April 05, 2024
As a serial agency founder, I can’t stress enough how important testimonials are. They are not just a nice-to-have, they are a must-have for building your agency's reputation.
They will either make or break your business.
Why?
Testimonials are proof that you know how to deliver the desired outcome to your clients.
And God, believe me when I say that selling your services is ten times easier with testimonials than without.
So, your number #1 goal when starting your agency is to collect testimonials as much and as fast as you can.
With that in mind, this article is all about testimonials.
In this article, we’ll see:
What are the different types of testimonials
How and when to ask for a testimonial
What’s the best testimonial structure according to psychology
When & how to write case studies and success stories
How to use the testimonials in your sales funnel
How to repurpose and distribute testimonials as part of your marketing activities
So let’s get started!