8 Money-Making Niches for Lead Gen Agencies With Low Competition

At the beginning of your Lead Gen Agency (LGA) journey, you have two options:

• Go after popular niches, or:

• Be smart and serve underserved niches

It’s a cliche, but niche is everything when starting a new agency. 

It’s better to serve one targeted niche and later expand than to be everything for everyone and earn nothing.

X for B2B means nothing. 

X for enterprise HVAC companies in the USA tells a lot.

Hence if you’re just starting out and still don’t have a first client (or you’re struggling with the few you already have), then in this quick guide, you’ll see what are the most profitable niches for LGAs right now that are not crowded.

But there’s a catch.

We didn’t just sort out names and boring descriptions of niches like every other article.

No, we went one step further.

We also answered for you a few important questions you must understand before picking a niche:

• What kind of leads do companies in each niche go after?

• How can you find those clients?

• How much are your potential clients charging on average?

• How much are they willing to pay you per lead?

• What kind of offer might work best for them?

And to be easier to follow, we introduced two scores/criteria we’re using to evaluate the “niche score”:

• From 1-5, how easy is it to get leads for clients in a specific niche?

• From 1-5, what’s the earning potential (or profitability) if working with this niche?

Now, let’s get started.

Full disclosure - how did we get info on these niches? We personally owned or worked with companies in some of these niches. For others, we spoke with a few representatives from each niche and gathered our feedback. By no means don’t use these insights as the holy grail or a standard. Do your own research once you decide what niche to conquer.

Now let’s get started (but for real).

1. Content marketing agencies

What do content marketing agencies do? 

Sell content marketing, content writing, content distribution, SEO, and copywriting services to their ICP (might be other agencies, consultants, SaaS companies, DTC companies, etc.

How to find leads for them?

This depends on the ideal client of a specific content marketing agency.

For example, if they work only with B2B SaaS companies, you can scrape some niche-specific directories such as Crunchbase, Trustpilot, Capterra, and others.

No matter what niche content agencies target, there are some general rules you can follow to find unique, relevant, and high-quality leads:

• Look at job boards (UpWork, Exit Five, and other industry-specific directories) - if someone is looking to hire a content writer, copywriter, or content marketing manager, they might be interested in working with your client.

• Recent investments through CrunchBase - this requires a premium Crunchbase account, but if someone recently (in the last 2 months, let’s say) got funding, it means they’re probably looking to grow. And content helps them with that.

• Specific communities on FB & Slack

• X and LinkedIn (People often ask for recommendations there)

Example account

Animalz is one of the leading content marketing agencies for B2B SaaS that charges a premium for their services.

Another great example might also be Grow & Convert.

How much do content marketing agencies charge for services?

A good or decent agency charges a minimum of $500 per blog post per month. 

The minimal monthly deal size should be around $3000-$5000/mo, while great agencies charge over $8000 monthly.

CLTV is usually high since SEO and content need time to show results. The average CLTV is around 8-14 months. 

If agencies do a good job, CLTV might be even bigger.

How much are content agencies willing to pay for an SQL?

If it’s a good SQL, and their average deal size is around $3000 - $8000/mo, they might give between $150 - $300 per meeting.

Scores

• Delivery score (how easy it is to deliver leads from 1 to 5) - 4

• Profitability score (how much agencies are willing to pay from 1 to 5) - 3

• Quality score (Delivery Score + Profitability Score / 2) - 3.5/5 

What offer might work for content agencies?

“We’ll book you 10+ SQLs a month with potential clients looking to grow long-term, are ready to invest months to see the progress, and can afford to pay $5000+ per month.

We’ll charge you $200 for a booked call (if they don’t show you don’t pay), + 2% of the first-year deal size if you close the deal”

If you book them 10 calls a week, that’s $2000 for booked calls

If they close 3 deals with an average deal size of $5000 per month or $60k a year, your commission for one deal is $1200 x 3 deals = $3600. So the average deal size for you is $5600 per month.

2. DTC Agencies

What do DTC agencies do?

They usually offer marketing services (such as content marketing, copywriting, paid social, CRO, ad design, UGC videos, influencer marketing, and other) to DTC (ecommerce) brands.

The main idea is that they sell their services to Direct-to-Consumer brands.

How to find their clients?

This is probably the easiest niche to find leads for.

All you have to do is to find databases of websites that run on Shopify and BigCommerce. 

You might need to do some filtering, but 99% of websites that are using these platforms are ecommerce brands.

For example, you can buy a database of Shopify websites on BuiltWith and already have a list of 50k+ websites. You’ll just need to find contact details.

Other places to look for potential clients might include specific DTC communities, X, and creators on TikTok who create UGC content for DTC brands.

Example accounts

Space Goods is a good example of an account some DTC agency might be interested in.

Even “already established” brands such as Feastables might interest certain DTC agencies.

How much do they charge for services?

This might depend on what exact services they provide, but the minimal monthly package for a good US or Europe-based agency must not be below $2000/mo.

The optimal deal size is around $4000-$5000/mo.

How much are they willing to pay for an SQL?

Considering they don’t charge too much (unless in specific cases), and there might be a lot of leads who don’t fit the criteria, the majority of agencies will be ready to pay between $100-$200 per SQL.

Scores

• Delivery score - 5

• Profitability score - 3

• Quality score (DC + PC / 2)  - 4/5 

What offer might work for DTC agencies?

This is similar to content marketing agencies. The most important thing is to understand the following:

• What exact clients do they target?

• What problems do they solve?

• What are their unit economics?

If you know this, you’ll know what’s the no-brainer offer for them.

3. White label manufacturers

What do they do? 

White-label manufacturers make products for large-scale DTC and retail brands. 

For example, brands such as H&M, NewYorker, Versace, and others outsource their production to some no-name manufacturers in China, Indonesia, Vietnam, and other third-world countries.

How to find their clients?

Delivery for this niche might be a little bit tricky - but definitely rewarding. 

Follow the DTC directories the same as for the DTC agencies above, but remember that established brands already have their production sorted out.

So ideally, you wanna look for “challenger” brands who are growing nicely and looking to outsource and increase their production.

Example account

Intelligent Team is an example of a white-label manufacturer from Cambodia that works with fashion brands.

How much do they charge for services?

Deal size varies depending on the scope of work, but they can charge between $10k to $100k a month depending

on who their client is, what they create, and what’s the number of orders.

Their deal sizes increase as the companies they work with have more business.

How much are they willing to pay for an SQL?

This depends from account to account, but the minimum is around $500.

Scores

• Delivery score - 2

• Profitability score - 5

• Quality score (DC + PC / 2) - 3.5/5

Offer that might work for them

Try to figure out who’s their ICP, and put key details in your offer. For example:

“We’ll book you calls with 10+ high-quality fashion brands from the US who sell over 5000 t-shirts a month, and who are right now looking to outsource and increase their production.

We’ll charge you $3000 as a setup fee, and then $500 per booked call, with a 1% commission of a yearly deal if you win the customer. You don’t pay if we don’t get you results.”

4. Podcast Agencies

What do they do? 

There are two kinds of podcast agencies:

• Ones who book their clients to speak on other podcasts

• And agencies who produce, publish, and distribute podcasts for other brands.

How to find their clients?

Either way, look out for people who are looking to increase sales or position themselves as thought leaders in their fields.

You might look on Amazon Books for upcoming authors who are just about to publish their books or people who have started writing more frequently on social media.

Example account

Fame is a good example of a podcast agency that does podcast booking and production. And they’re doing it pretty well.

How much do they charge for services?

Pod podcast booking agencies charge between $1000 - $2500/mo.

On the other hand, agencies that do podcast production (or a mix of both), charge between $2500 - $5000+ per month.

How much are they willing to pay for an SQL?

The first group usually won’t be comfortable paying more than $100 - $200 per SQL.

The second group might afford a little bit more money, in the range of $200 - $300 per SQL

Scores

• Delivery score - 3

• Profitability score - 4

• Quality score - 3.5/5

Offer that might work for them

You can try something like this:

We’ll book you calls with 15+ people who are looking to position themselves as leaders or increase high-ticket sales.

We’ll charge you $150 per booked call with an SQL. You don't pay if we don’t bring results.

5. Investment Brokers

What do investment brokers do? 

Investment brokers manage investments and funds of “rich” people or people who are looking to invest (not day trade or do forex).

How to find their clients?

The best bet is to look for “newly rich” people who might need these services either because they recently got huge investments (and hence increased their salaries), went public, or sold their companies.

How to find their clients?

You can use Crunchbase to monitor recent investments, acquisitions, and news. 

Another great way is to go through some directories, such as Empire Flippers or Acquire.com. 

Monitor people who are selling their companies for huge amounts (>$2m), and once they get acquired, try reaching out to them.

Example account

Mondrian is a good example of a company that manages investment funds. 

How much do investment brokers charge for services?

Their pricing usually depends on the size of the fund they’re managing. In most cases, they quote their clients based on the percentage of the fund size as a yearly retainer.

Usually, they charge between 2-5% of the total amount of money they manage.

Let’s do the simple math.

If they take 3%, and the average investment size per client is $500k per year, they take $15.000 as their yearly fee.

How much are they willing to pay for an SQL

Around 5-10% of their fee seems reasonable.

Depending on the fund size they manage, that can be between $300 - $1000 per SQL (if they’re really high-quality leads).

Scores

• Delivery score - 2

• Profitability score - 5

• Quality score - 3.5/5

Offer that might work for them

“We’ll book you 10+ calls with people who recently went public with their companies or who sold their companies. We’ll charge you 5% of your average yearly fee per booked call + 2% if you close the deal with them”.

6. Healthcare Software

What do they do? 

Sell software to either healthcare institutions (hospitals, clinics, and others) or pharmaceutical companies.

How to find their clients?

You can look through relevant country registries for larger institutions or even through Yelp and Google Maps for smaller private clinics and ordinations (such as solopreneur doctors, dentists, etc.).

Remember that sales cycles here might be long depending on the size of the accounts they’re after.

Example account

Evermed is a good example of a high-ticket software that sells its’ product to enterprise pharma companies.

Someone like them might be willing to pay over $500 per booked call.

How much do healthcare software companies charge for services?

Depends on whether they’re going after the SMBs or Enterprise companies.

Keep in mind that healthcare is a slow industry. Once someone buys from your clients, they’re likely to stick with them for years to come.

If they target SMBs, their average deal sizes might be between $1000 - $3000 annually.

If they target enterprise healthcare institutions and pharma companies, they’ll charge between $20.000 - $100.000+ per year.

How much are they willing to pay for an SQL?

If your client targets SMBs, I imagine they’ll have difficulty paying more than $50-$150 per SQL.

On the other hand, if they’re targeting enterprise companies, they’ll likely invest over $500 - $1000+ per SQL.

Scores

• Delivery score - 3 - it’s very easy to find leads, but since they usually target enterprise companies, and healthcare and pharma companies are complicated - you can expect long sales cycles and a lot of back-and-forth.

• Profitability score - 5

• Quality score - 4/5

Offer that might work for them

“We’ll book you calls with 10+ ideal clients each month (i.e., 50+ person Pharma companies in the USA) for a price of $450+ per booked call”

7. HVAC companies

What do HVAC companies do?

HVAC stands for heating, ventilation, and air conditioning. 

It’s a boring business, but interesting to do lead gen with. 

However, for your agency to make sense, it’s better to work with B2B HVAC businesses rather than B2C HVAC companies.

How to find their clients?

Their clients are pretty much all retail companies (especially shopping malls, corporate offices, restaurants, etc) in the area they serve.

Since this is a “face-to-face” business, the amount of leads is limited based on the area your client serves. So for you, it’s better to target HVAC companies in larger cities, such as San Francisco, New York, Los Angeles, and others.

You can easily scrape Google Maps with PhantomBuster or Apify to find their clients.

Also, remember that their workload and type of work depend on the season. They’ll have more air conditioning inquiries in spring/summer and more heating work in fall/winter.

Example account

Cloud Comfort HVAC is a good example account.

How much do HVAC companies charge for services?

It depends on the complexity of the work they have to do.

It may go between $3000 - $20,000+ for a one-off job. For example, if they’re in charge of putting the entire ventilation system for a brand new restaurant, they might charge over $50.000

How much are they willing to pay for an SQL

Definitely less for smaller jobs and more for bigger jobs.

The best pricing model here would be to charge a smaller fixed fee per booked call + % of the deal size.

Scores

• Delivery score - 4

• Profitability score - 5

• Quality score - 4.5/5

Offer that might work for them

“We’ll bring you 15-25+ monthly meetings with people who need your services right now. We’ll charge $100 per booked meeting + 5% of the deal size you close.

8. B2B ecommerce companies

What do they do?

B2B ecommerce companies sell physical products to other businesses, such as office or restaurant furniture, paper products (watched The Office? 🙂), computers, servers, etc.

Most of the time, they either sell high-ticket products or low-ticket products but with a recurring subscription.

How to find their clients?

Again, this depends on the products they sell and the clients they serve.

For example, if they’re selling office furniture, look for businesses that recently got investment (so they’re increasing their manpower) or newly founded businesses in specific regions.

Example account

For Example, Office Eco is a good example of a B2B ecomm company that sells office furniture.

How much do B2B ecommerce companies charge on average?

It depends on what they sell and to whom they sell. 

If you work with furniture companies, they might charge around $500 - $1000 just for one desk. 

If the client you bring them needs 100 desks, do the math.

How much are they willing to pay for an SQL?

Same as for HVAC. These are usually one-time clients, so the best pricing model you can use might be a low, fixed price per SQL + percentage.

Something like $100 per SQL + 3% of the deal size will work.

Scores

• Delivery score - 3.5

• Profitability score - 3.5

• Quality score - 3.5/5

Offer that might work for them

Similar to the rest, just follow the formula:

“We’ll get you X meetings per month with people who [their ICP] for [$ amount]. If not, then we’ll Y”.

The bottom line

Choose your niche wisely. They’re not created equal.

In some niches, delivery might be easy, but money-wise they’re not the best option. Some may be overcrowded (such as SaaS, for example).

The others will print you a lot of money, but you’ll have to go the extra mile to deliver results.

Here’s a breakdown of all niches:

No matter what niche you choose, one is certain:

If you, as a Lead Gen Agency, make money for others, you’ll make a ton of money for yourself

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