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- How to map out clients' ICP and use it in outreach & messaging [+ BONUS]
How to map out clients' ICP and use it in outreach & messaging [+ BONUS]
In this guide, I'll show you everything I know about ICP - from how to get it to how to use it in outreach
Ugi Djuric
May 17, 2024
If you don’t know your client’s ideal customer, you will have no idea what kind of lead lists to build or what type of messaging to use in your email and LinkedIn message copy.
In other words - you will achieve no results for your clients, have high churn, and clients will spread bad word about you.
Hence, mapping out your clients’ ICP is the first step in the client onboarding after you close a deal.
On the other hand, even clients don’t know precisely who their ICP is, or at least they don’t know how to pass that information on to you properly.
So, we also need a carefully planned and structured process for mapping out this info.
So let’s get started!