How to create no-brainer prices and still charge a premium

I see agency founders usually making two mistakes:

• They either charge too low so they can’t keep up with their costs, and they end up burned out and quit too early

• Or they charge too premium, so they can’t close new clients.

Finding the right middle, where you “earn too much” and have high profit margins while having a “no-brainer” price, is an art.

However, over the years of running multiple agencies, I learned how to replicate that “art” repeatedly.

If creating your prices and packages was a nuclear science for you, it wouldn’t be anymore.

I’ll demystify this art for you and divide it into easy-to-follow steps.

Best part? Everything is based on psychology.

So, let’s dive right in.