The Only Content Marketing Guide for Lead Gen Agencies You’ll Ever Need

Besides getting clients through cold email outreach, content marketing is another excellent way to build brand awareness and close deals.

In other words, in the long-term game, it’s even better tha cold email outreach because it compounds over time.

Here’s a quick breakdown of cold email/LinkedIn outreach and content marketing:

Don’t get me wrong - no one says that one client acquisition technique is better than the other. 

There is a time to focus more on one acquisition strategy and a time to focus more on the other.

For example, since Cold Email or LinkedIn outreach usually takes little time, you should use that acquisition strategy early on.

On the other hand, since content marketing takes a lot of time to start paying off, you should also invest in it in the beginning so that a few months down the road, you have a well-oiled machine that constantly brings you leads.

So, without further ado, let’s see how you can use content marketing inside a lead gen agency to:

• Build your brand,

• Build an audience

• And get dozens of prospects to book a meeting with you automatically.

Let’s get started

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